Price Points and Marketing Your Home

Price Points Important When Selling Your Home.

When putting your home on market and setting the price points, it is important to make sure that you are working with an experienced agent. The right real estate agent will know exactly how the property needs to be priced in order to find the right buyer for your home. All agents will do a Comparable Marketing Analysis and discuss a price with you, but an experienced agent will help you put the home into the correct price points, increasing exposure.

Case Study

A less experienced agent from another company did a CMA for her Seller client and put the $350,000 home onto the market based on her figure work – which is actually the right price for the property. In order to make the property sound more appealing and in discussion with the Seller, they priced the home at $349,900. One would think that is a good idea and give kudos to the agent. However, an experienced agent would never have done that. Here’s why…

When buyers search for homes, they search in price points – $300,000 to $350,000 or $350,000 to $400,000 etc. Can you spot the inexperienced agents downfall?

The Seller is prejudiced by this ridiculous situation. His home priced at $349,900 is only falling into one of the price points – the $300,000 to $350,000. If the agent had priced it at $350,000 the home would have had twice the exposure bearing in mind the home would appear in both the buyer search bands.

That would be a great marketing tactic for a retail store, but not a great idea in real estate.

When considering Selling your home, ask your real estate agent if what they think about “retail store” pricing. If they think it’s a good idea to price end in a 900 then you may want to interview a new realtor.

At Gaddy Group Carolinas – we have the experience to know about pricing and marketing your home. We are experts in our field and we know how to get you the maximum exposure.

Please give Michael a call 704-975-4651 or email Michael@MGaddy.com

NEW LISTINGS

Previous Next 1-48 of 250
Previous Next 1-48 of 250

Tags: , , ,

Leave a Reply

You must be logged in to post a comment.



 

 

The data relating to real estate on this Web site derive in part from the Canopy MLS IDX program. IDX information is provided exclusively for consumers' personal, non-commercial use and may not be used for any purpose other than to identify prospective properties they may be interested in purchasing. Data is deemed reliable but is not guaranteed by MLS GRID and the use of the MLS GRID Data may be subject to an end user license agreement prescribed by the Member Participant’s applicable MLS if any and as amended from time to time.
 
Based on information submitted to the MLS GRID as of 07/10/2020, 8:01:11 AM. All data is obtained from various sources and may not have been verified by broker or MLS GRID. Supplied Open House Information is subject to change without notice. All information should be independently reviewed and verified for accuracy. Properties may or may not be listed by the office/agent presenting the information.

Lifestyle, neighborhood, and school data ("Supplemental Data") is provided by the operator of this website as a convenience to users. This Supplemental Data is not provided or reviewed by Canopy MLS. The operator of this website updates the Supplemental Data from time to time, but it does not represent, warrant or otherwise promise that the Supplemental Data is current, free from defects, or error-free. All Supplemental Data is provided AS IS with all faults. Users are encouraged to consult their own data sources to confirm the accuracy of all Supplemental Data before using the Supplemental Data as a basis for any decision. Complete list of data sources.